About
Rooted in science. Driven by results.
I believe that lasting health comes from building the right habits — not from quick fixes or one-size-fits-all programs.
My story
Health is personal. Your plan should be too.
I've always been drawn to helping people feel capable, supported, and confident in their everyday lives.
As a Board Certified Behavior Analyst, I've spent my career helping individuals and families navigate behavior change, build new skills, and create routines that work in the real world. Over time, I began to see just how closely those principles connect to wellness.
Because knowing what we should do is often the easy part.
- We know we should move more.
- We know we should eat well.
- We know we should make time for ourselves.
But life gets busy. Schedules change. Kids need us. Work piles up. Motivation comes and goes. And suddenly, taking care of ourselves is the thing we keep putting off.
I created Rooted Wellness because I believe wellness shouldn't add another layer of pressure to an already full life. I wanted to create a space where wellness feels encouraging, realistic, and personal—not like another set of rules to follow.
Through Rooted Wellness, I help women build sustainable habits around movement, nutrition, routines, and everyday wellness, using the principles of behavior change to make those habits more realistic and achievable.
My goal isn't to help you become perfect. It's to help you build a life where taking care of yourself feels possible—and sustainable.
Rooted Wellness is about meeting you where you are, starting small, and building from there. Meaningful change doesn't happen overnight. It grows—one small habit at a time.
— Samantha Reed, MS. Ed, BCBA, LBA
Board Certified Behavior Analyst
Training & credentials
Expertise you can trust.
Personalized Movement Habits
Nationally certified to design and deliver safe, effective exercise programs for individuals of all fitness levels — from beginners to advanced athletes.
Board Certified Behavior Analyst (BCBA)
A BCBA uses evidence-based principles of behavior science to help individuals build skills, change habits, and create meaningful, lasting improvements across all areas of life — including health and wellness.
Nutrition & Wellness Coaching
Trained in evidence-based nutrition coaching and holistic wellness strategies — helping clients fuel their bodies, manage stress, rest well and build sustainable healthy routines.
Ongoing Professional Development
Continuously expanding expertise in exercise science, behavioral health, nutrition research, and inclusive wellness practices.
My approach
Science-backed. People-first.
Every woman is different — different goals, different histories, different lives. That's why every program at Rooted Wellness starts with listening. We take the time to understand where you are before we map out where you're going.
I combine the precision of behavior science with the warmth of genuine partnership. You'll always know why we're doing what we're doing, and you'll always have a coach in your corner.
Evidence-based
Every recommendation is grounded in research — exercise science, nutrition, and behavior analysis.
Individualized
No templates. Every plan is built specifically for you, your goals, and your life.
Inclusive
Specialized experience supporting all abilities.
Ready to get started?
Let's build a plan that actually works for your life.